Intern Helps Grow Public Relations Arm For Small Business

30 Apr, 2011  |  Written by  |  under internship update, Small Business


I have been extremely busy this week! I normally have a lot more time to devote to my internship, but for the last week and a half, my manager at my part-time job went on vacation.  As assistant manager, I found myself working a lot of additional hours (over 40 for the week; I got paid overtime for the first time at this particular job – I normally only work 25-30).  Needless to say, I had a lot of catching up to do this week for my internship.

This week, I attended two different webinars (from two different sources).  The webinars were both informative, but one of them went for THREE HOURS!! They took an hour for introductions,  an hour for the actual content, and finally an hour to pitch some training that they wanted me to sign up for.  Not exactly my favorite webinar, but I still took copious notes (which I still need to transfer from hand-written to my computer).  The other webinar was much better – only an hour long, extremely informative, and also allowed me to download the slides and audio for future reference.  Now THAT’S what I call a good webinar.  Once I get my notes transcribed properly, I hope to help Justin and Dreama implement some of the new information I’ve gathered for them in order to help grow their business.

My favorite task this week was working on press releases.  It was very exciting to me to help out with something so important! It also felt good to get back to writing.  I truly enjoy writing; especially in a journalistic style.  I am also really excited to have something concrete to show to future potential employers.  One of the most important things that I wanted to get out of this internship was a portfolio to show off my skills.  Writing my first Press Release was a bit challenging, but it was definitely a wonderful learning experience, and I am sure it will get easier with time.

This week, we also completed the Press Kit.  I had previously created some new content, re-organized the content in a different way, and made it look a bit more professional than what was being used previously.  However, I am not a graphics designer, so it didn’t look exactly the way I wanted it to.  Justin and Dreama sent it out to our graphics designer, who made it look PERFECT! We recently got it back, and I am extremely pleased with the results.  I have already started to attach it when contacting reporters about Intern Profits.  I am really proud of the press kit, and I am happy that I will be able to show it off in my portfolio, as well.

All in all, it has been a very productive and exciting week.  Next week, my second press release will go public, and hopefully we’ll get a good response – I’ll be sending it out to reporters along with the newly finished press kit.

Wish me luck!

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2 Responses so far | Have Your Say!

  1. Robert Foster  |  May 4th, 2011 at 3:56 pm #

    Cassandra, it looks like you are doing some great work and are a very hard worker! I just downloaded the PressKit to see what it looks like. Good job!

    How did Justin and Dreama find you? or how did you find them? did they contact your school? did you find them (or them find you) on a website?

    I am feeling a little lost in the process of where to find quality students/graduates that are willing to intern with a small business and not a large corporate/household name company… any suggestions?


    Robert Foster - Gravatar
  2. CassandraJohnson  |  May 5th, 2011 at 3:13 am #

    Hi Robert!

    Thank you for the compliments! I am truly enjoying my experience as an intern; I have been getting a lot of great experience and I’m learning more every day!

    To answer your question, I actually found Justin and Dreama through a job posting on I originally applied for a writing/research internship that Dreama was offering, but once she found out my career goals and background, she let me know that they were also hiring a PR/Social Media Intern, and asked if I’d like to apply for that one instead. After looking over the job description, I agreed that it was a better fit, and applied for that one. I am actually no longer a student (I graduated in 2007, but never completed an internship), so I wasn’t actually sure that they would hire me as an intern. Thankfully they did, because I truly needed the experience. If you want help finding, hiring and managing interns for your small business, I highly recommend that you contact Justin and Dreama. They are the experts! You might also be interested in attending their free webinar tomorrow at 5pm PST/8pm EST

    You might also want to check this out: Justin and Dreama’s blog post – they talk about how I was featured in a article, and there is also a video from me about why I needed to get an internship.

    Thanks again for the feedback! Good luck!

    CassandraJohnson - Gravatar

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