Getting Publicity And Growing Your Business With Interns

5 Jun, 2011  |  Written by  |  under internship update, Small Business, Tips

 

The blogger outreach project has been going pretty well so far! I am happy to announce that through our efforts to contact bloggers (in addition to our guest blog post on Hearpreneur.com), we have been able to post on the CollegeRecruiter.com employer blog in order to reach a wider audience.  I hope that as I continue to contact more bloggers, we will be able to provide guest posts on more blogs that have a business owner audience.

I have also been able to learn a bit from the research I have been doing in order to locate appropriate bloggers.  As I go through a list of potential affiliates, I read through their blogs to see what they’re all about.  That way, I know how we should approach them, as well as whether or not their blog is targeting the right type of audience.  While doing this, I stumbled upon some interesting posts! Most of these blogs are out there to help business owners improve their business, so they offer some great advice.  One article that I just read actually demonstrated a really good reason for small businesses to hire an intern:

“Statistics: Why Integrate Facebook Into Your Business”

This particular post speaks to why integrating Facebook (and other social media) can truly benefit your business.  However, as a business owner, you’re likely to not have a lot of time to dedicate to something like this.  Simply having a Facebook fanpage or a Twitter account isn’t going to be enough.  You’ll need to either dedicate some serious time to it, or find someone else to manage it.  That’s why interns are great! Although I worked with social media a lot when I started as an intern for Intern Profits, Justin and Dreama recently hired a new intern, Chris Rinere, to help with our social media efforts so that I can now focus more on PR.  Interns like myself and Chris can manage your social media and help with your PR efforts, while you work ON your business, not IN it.

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