Small Tasks With BIG Results For Small Businesses

14 Jul, 2011  |  Written by  |  under internship update, Small Business, Tips

 

As the job market continues to struggle, I feel very lucky to be working at my new job at the hospital.  Unfortunately, the increase in hours (compared to my previous job) has caused me to have to figure out new ways to balance my time so that I can be sure that I am contributing to my internship with Intern Profits.  Thankfully, my trusty Blackberry has played a huge role in keeping me connected.  I have been making sure to check HARO e-mails first thing in the morning before I go to work, as well as again on my lunch break and once I get home from work.  This ensures that I don’t miss any publicity opportunities for the company, and that Justin and Dreama have a chance to respond to a reporter’s query before the deadline.  Using my phone, I’ve also been able to monitor LinkedIn group discussions on my breaks at work.  If I see a discussion thread that is of interest to the company, I will either reply, or recommend that Justin and/or Dreama respond to the thread.  We then use a shared Google Document (created by intern Chris Rinere) to track the discussions.

I also got some really good news from Justin yesterday – Marc Harty, creator of “Online PR Made Easy,” would like to use Intern Profits (and me!) for a testimonial.  I am very excited to hear this, as Marc’s PR system played a huge role in my training as an intern.  More on that soon!

Another project I’ve been working on that has been driving a lot of traffic to the Intern Profits site is a direct result of the blogger outreach that I mentioned recently.  After contacting CollegeRecruiter.com, we were able to work with them by posting articles and videos to their site.  They also allowed us to upload our articles to their partner site, RecruitingBlogswap.com for additional publicity opportunities.

Recently, I’ve also begun working on a list of potential affiliates.  The list was created by one of our former interns; I am simply fleshing it out with additional information.  I am looking at each individual business and locating contact information for them, including links to the company’s social media sites (ie. Facebook fanpages and Twitter accounts).  I am also locating important players (CEO, VP’S, etc.) and getting their contact info, if possible.  At the very least, I’m looking to find their LinkedIn/Twitter/Facebook profiles, and making sure that we are following them on the Intern Profits account.  Hopefully, once I have finished getting the info for all of the businesses on the spreadsheet (including any new businesses that I add as I go), Justin and Dreama can use the info to build strategic partnerships with some of the companies.

As you can see, most of these projects don’t seem extremely difficult, but they can be time consuming.  Most importantly, they are helping Intern Profits to gain massive exposure.  I hope you can see the value of having an intern helping with these tasks.  By having me take over these projects, Justin and Dreama are freed up to work on more important aspects of their business! I am happy to help with this, of course, as it has helped me to gain experience working with PR.  The ultimate win-win.

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