8 Nov, 2010  |  Written by  |  under Uncategorized

The soft launch period was over and it went pretty well. Right after the soft launch there was a short break before the new tasks came out. I was very busy last week and was not working that much. I had couple of exams and went out of town and still feel pretty tired these two days.

Overall, we generated a lot of data from the soft launch. It looks like people tend to watch the latest video compare with the old ones. Especially when the fourth video came out really no one was watching the first video anyone which totally make sense. About the video, the average watching length was pretty good and they are around five to seven minutes which definitely means that people watch it for a descent time. I bet that when I was collecting the data, I just stop it from automatically playing which probably makes the average went down. The process bar definitely make a difference. Although I do not feel like you can watch a version that is actually with process bar. I feel like with the process bar it is better for people who needs this video because they can then pause it and watch it again when they feel like it. The money magnet squeeze page worked out very well too and generated pretty decent traffic over this time.

According to Joe’s report there are nearly ten thousand people visited the site mainly from U.S. and Canada which is cool. The next step we will be pulling some other data from Analytics and generate a report about the soft launch data. It will be detailed about what was going on.

31 Oct, 2010  |  Written by  |  under Uncategorized
It is nearly the end to our pre launch of the internprofit program. During the month I gained pretty decent skills in analytics area. Start from not know anything and got lost all the time to knowing everything and just finish the work by steps only takes a month. Recently I just mainly stick with pulling data and really not that busy but have to be careful about the time. Just like I do not want to forget to pull data 2:00pm tomorrow.

I asked myself when I started doing this unpaid internship. Am I going to be responsible and reliable while doing it? Is there any chances I want to say stop during the meanwhile of the internship? What is the motivation for me to do it? The truth is I am actually not thinking about whether I get paid or not while I am working. As long as I am working on something I believe is interesting and give my experience, I can really put my heart in it. But I want to admit that when there are money rewards I just work much more positively.
Last week there was once I did not pull data at the right time. I was supposed to pull data at 2:00pm but I remembered at 5:00pm. I was worried and thinking about whether I will just hide it. Of course I can never be the kind of person to hide the truth and obey my own rule. Learn from it, I now set my alarm for the my turn to pull data which is kind of helpful.
There is not a lot of new things to say right now. But tomorrow is going to be the last day of the soft launch and I will be acquiring data. It would be interesting to see how many final traffic we can get. I guess there will be some new tasks after the soft launch and it will be exciting.

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24 Oct, 2010  |  Written by  |  under Uncategorized

So the soft launch went on very well we generate very descent amount of traffic. There are over a thousand views of the video and seventy-three recommends on facebook. Start from next week, we will be holding webinars for more people to get helpful information. I am pretty excited about it. There will be several webinars given.

Start from only the mm1 squeeze pages and videos till now we have several different pages and videos to keep track with. I am actually surprised by myself in using so many analytical tools to record the data. It is really not hard to play with the tools and go over them really quick. So we used Visual Website Optimizer, Aweber, Tubemogul, Google Analytics, Burdurl. This is crazy!

This internship is a really good chance to improve myself in better managing my time and explore new things. Struggling with all the exams, homework and interviews. This semester is obviously kind of hard for me. Doing a part time internship is making this even more crazy. But I feel like doing a lot of work. Just follow the steps and do the things. Get them done one by one give my a very nice feeling. In case I forgot to pull data at the right time, I set the alarm clock to remind myself. Also, I try to work in between of my other school works and honestly the works

18 Oct, 2010  |  Written by  |  under Uncategorized
This week I did a lot of cool things with my internship. My team were excited about our soft launch. We had several webinars this week illustrating how to pull data from the three tools which I talked about in the previous blogs. The process is not hard and it is actually very simple. I like the tubemogul analytics tool. We get all the data of the videos from it such as  the average length people watch the video and the comparison between videos with process bar and no process bar.

Justin run us through the process on the first day which was really helpful. Later on during the launch it will be more complicated and busier since new stuff will be included. I feel like learned a lot from this internship. This internship is different from other jobs I had before. I work remotely and the communications are through emails and webinars.

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    4 Oct, 2010  |  Written by  |  under Uncategorized

    I just started my part time internship last week work for Justin Lee from internprofit.com. It is a pretty good start and I have two partners from the IST. My job is to run the split test to compare a variety of elements on the website and to generate the results and find the best choices to make. For example, we will be testing different landing pages and to figure out the traffic of each one.

    We had a good start last week. The first thing we did is to find out which player to use. I did some research on the three most popular players used now, which are JM player, Flowplayer, Tubemogul. I inspected the three from the data analysis side. I was looking for whether they integrate with the Amazon cloud front and what are the functions they have from the different analytics. We are trying to find one that is able to tell how hong people watched the video on the website; how many times people pause the video, etc.

    We end up with Tubemogul since it is the most powerful one. It is a good news because I like this one most while looking for information of all three. We will be using three tools to test the website. We will use the visual website optimizer, Google analytics and the Tubemogul.

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